Kate Collins

Administrative Assistant

Kate Collins is the Administrative Assistant to Sarah Tetlow at Firm Focus.  Kate is a tremendous help to Sarah and the company in customer service, social media management, email campaign design, and a magnitude of other projects.  Kate is the oil that helps the machine run successfully. 

A little about Kate:  I am a proud wife and mother to a hilarious and beautiful little boy, not to mention loving dog mom to two fur babies. I studied Business Administration at the highly acclaimed University of Alabama-Birmingham, which gave me the foundation to catapult my career. In my down-time I love going to the beach with my family and skimboarding.

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Matthew Crofoot

Web Development, Technical/Marketing Strategy

Matthew got his first computer and learned to program at 8 years old and has been loving technology every day since. Starting with lemonade stands, he has created many businesses over the years.  This dual passion led him to complete his Business degree from Boston University with majors in Information Systems and Marketing.

Matthew has over 25 years’ experience as an entrepreneur and consultant partnering with small and medium sized businesses to build websites, databases and help solve their technology and business problems. He has a gift for being the perfect bridge between the business and technology worlds and speaking both languages fluently and in a way that people can actually understand.

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Stephanie Wong

Freelance Copywriter, Stephanie Wong Agency

Stephanie Wong is a freelance copywriter and delivers compelling and punchy copy to help businesses thrive. In the world of digital marketing, she brings words to life and helps businesses make sales, get more clients, and connect with their audience.

Stephanie wasn’t always a copywriter though. Before that, she was a researcher, which led her to build a solid foundation of knowledge and skills and a knack for providing relevant and on-trend copy for her clients. While she focuses primarily on home improvement businesses, she also loves writing for self-development, time management, and organization-focused businesses. 

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Sarah Tetlow

Founder & CEO

Sarah is an experienced productivity consultant, trainer, and speaker for attorneys and other legal professionals.  She uses her past experiences, organizational and strategic thought process, education, and training to help law firms increase their bottom line and operate more efficiently.  More importantly, attorneys see a reduction in stress and anxiety and an increase in focus and new business.  Through one-on-one consulting, strategic planning, workshops, and group trainings, Sarah works with attorneys and law firms to find personalized ways in which to manage one’s day with a proactive and focused approach.  


Sarah began her career in law in the early 2000’s after graduating from UC Santa Barbara with a B.A. in Law & Society.   She has worked in law firms of all sizes and has stretched from legal assistant to paralegal to manager of marketing and business development.  Sarah has experienced first-hand the stresses that attorneys endure in trying to manage multiple projects.  They also have the daily necessity to react to more pressing needs in a matter of minutes,  causing frequent mind-shifting and multi-tasking.  Sarah’s mission, and the reason for starting Firm Focus, is the desire to see a change in the industry and to help attorneys experience control over their day and mitigate the poor habits caused by the workload.


Through Sarah’s passion for focused work and her unique and sympathetic coaching approach, she creates a partnership with her client that warrants learning and changed behavior.  


Sarah is a member of the Legal Marketing Association (LMA), serving on the Local Steering Committee as Secretary (2018 – 2019) and Programs Committee Chair (2019 - 2021).  Additionally, Sarah is a member of the Association of Legal Administrators (ALA), the National Association of Productivity and Organizing Professionals (NAPO), and the local chapter of NAPO-SFBA.  Sarah has the Workplace Productivity Specialist and Team Productivity Certificates from NAPO.  Sarah is also a member of ProVisors (2019 – present) and the Contra Costa County Bar Association (CCCBA) (2020 – present). 

Sarah enjoys work-life balance engaging in a multitude of activities outside of Firm Focus. Sarah is married to Andy, Director of Operations for a large restaurant group, and they have two sons.  She enjoys outdoor activities with her family, dancing her heart away at U-Jam Fitness®, learning, self-improvement, and watching an occasional “brainless” series on Netflix during her quadrant 4 not important / not urgent time-wasting period.