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Sarah Tetlow

Founder & CEO

Sarah is an experienced productivity consultant, trainer, and speaker for attorneys and other busy professionals.  She uses her past experiences, organizational and strategic thought process, education, and training to help law firms improve their bottom line and operate more efficiently.  More importantly, Sarah’s clients see a reduction in stress and anxiety and an increase in focus and new business.  Through one-on-one consulting, strategic planning, workshops, and group trainings, Sarah works with attorneys, law firms, and busy professionals to find personalized ways in which to manage one’s day with a proactive and focused approach.  


Sarah is also the creator of the ARTT™ Email Productivity system and course.  The ARTT™ course has helped hundreds of professionals gain control of their email, mitigate using email as a distraction, effectively track important communications, and reduce stress and anxiety.  It helps email users understand their human habits connected to the technology to effectively organize their inbox.  ARTT™ Graduates have reported an increase in responsiveness and revenue. The ARTT™ course is available at and Sarah is also available to lead private ARTT™ system trainings.   [Visit, or return to, the ARTT™ Email course site]


Through Sarah’s passion for focused work and her unique and sympathetic coaching approach, she creates a partnership with her client that warrants learning and changed behavior.  


Sarah is proud to have an extensive involvement in many organizations.  These include:


  • ProVisors, Executive Committee of San Francisco 12 (2019 – present)

  • National Association of Productivity and Organizing Professionals (NAPO) (2017 – present)

    • 2022 Subject Matter Expert (SME) Lead for the Essentials of Productivity Certificate of Study

    • 2022 Golden Circle Member (5 Years)

    • NAPO Business Approved (2021 – present)

    • Member of the local chapter, NAPO-SFBA

    • Member of the Speaking for Fees Special Interest Group

    • Member of the Business Organizing & Productivity Special Interest Group

    • Workplace Productivity Specialist

    • Team Productivity Specialist

  • Association of Legal Administrators (ALA) (2020 – present) 

    • Legal Project Management Certification (2023)​

  • Innovation Women – Featured Speaker July 2022 (2022 – present)

  • Contra Costa County Bar Association (CCCBA) (2020 – 2022)

  • National Speakers Association (NSA) (2022)

  • Legal Marketing Association (LMA) (2016 – 2021)

    • Bay Area LSC Secretary (2018 – 2019)

    • Bay Area LSC Programs Committee Chair (2019 - 2021)

    • Bay Area Programs Committee (2016 - 2021)


Sarah began her career in law in the early 2000’s after graduating from UC Santa Barbara with a B.A. in Law & Society and an ABA Certified Paralegal Studies Certificate from UC Santa Barbara Extension.   She has worked in law firms of all sizes and has supported attorneys in roles including Legal Assistant, Senior Paralegal, and Manager of Marketing and Business Development.  Sarah has experienced first-hand the stress that attorneys endure in trying to manage multiple projects.  They also have the daily necessity to react to more pressing needs in a matter of minutes, causing frequent mind-shifting and multi-tasking.  Sarah’s mission, and the reason for starting Firm Focus, is the desire to see a change in the industry.  To help attorneys and other legal professionals experience control over their day and mitigate the poor habits caused by the workload.


Sarah enjoys work-life balance engaging in a multitude of activities outside of Firm Focus. Sarah is married to Andy, Vice President of Operations for a restaurant group, and they have two sons.  She enjoys outdoor activities with her family, dancing her heart away at U-Jam Fitness®, learning, self-improvement, and watching an occasional “brainless” series on Netflix during her quadrant 4 not important / not urgent time-wasting period.  Sarah recently became a born-again fan of Survivor and imagines herself surviving on the island.  In full disclosure, she thinks she would be terrible.

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Audrey Holst


Audrey Holst works with top performers to create a healthier and more sustainable relationship with their work and productivity. She specializes in perfectionism, procrastination, anxiety, and stress. She’s the founder of the Fortitude & Flow® Process which fuses neuroscience and embodied practices to create sustainable transformation. Her work goes beyond mindset and addresses work challenges at their root cause.


Julie Lopez

Executive Support Manager

Julie is the Executive Support Manager at Firm Focus.


With a background of over 25+ years in legal support, small business ownership, and photography Julie brings a unique combination of experience and skills to her role within our team.  No task is too big or too small. She is passionate about learning new software platforms that help us streamline, scale, and succeed. 


When she’s not helping Firm Focus thrive you can find her at the Oregon coast (favorite place in the World), gardening in her backyard plot, or listening to her favorite bands play live. Julie lives in Portland, Oregon with her black cat, Eden.

 Julie Lopez

Matthew Crofoot

Web Development, Technical/Marketing Strategy

Matthew got his first computer and learned to program at 8 years old and has been loving technology every day since. Starting with lemonade stands, he has created many businesses over the years.  This dual passion led him to complete his Business degree from Boston University with majors in Information Systems and Marketing.

Matthew has over 25 years’ experience as an entrepreneur and consultant partnering with small and medium sized businesses to build websites, databases and help solve their technology and business problems. He has a gift for being the perfect bridge between the business and technology worlds and speaking both languages fluently and in a way that people can actually understand.

Matthew Crofoot headshot
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Let's Work Together

Are you curious about how to become more focused?  


We warmly welcome you to reach out to us at Firm Focus and explore our offerings to find the best fit for your needs.

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